Before I speak to how the programs work, I will say that on the residential side, the federal government has recently come to the table through, as I mentioned, the low carbon economy fund to put some additional monies into that sector. I mean, more can always be done, but there has been a recent expansion of activity.
As to how our programs work on the residential side, for a homeowner, for example, we will come and do an initial audit of a home. We do a base-level assessment of that home's energy efficiency. We give the homeowner a report of the energy efficiency opportunities that are available in terms of upgrades they can make and investments they can make. If they increase the level of the home's efficiency to a certain level, we will provide them a financial incentive to help them get there, if you will. That's generally how it works on the residential side.
I want to come back, if I can, to the discussion around why there are incentives. I mean, why don't people do it if it just makes sense? This might be a simplistic example, but there are lots of examples of situations where people or businesses or companies should make rational decisions and they don't. I know I should eat better and work out more, but I don't, even though I know it's the right thing to do.