Yes, that's right. I could use a coach or a personal trainer.
Businesses and institutions are much the same. As Amelia said, they have such a long list of priorities of where they can spend their money and their time. Often, they just don't have the information to know where to start. The programs and services we offer are more than just financial incentives. They're also about education and trying to build capacity in the market with contractors so that they can educate homeowners and businesses about the economic return that's there from energy efficiency.