There's no question that more could be done to share some of the tremendous advances that have been made, whether it's in terms of reducing the GHG emissions profile in the oil sands or in other sectors.
That said, on communications—and this goes to my point about the literacy trap—thinking that if only we do better on the communications front, if only we share more of the positive story, thinking that is a necessary and sufficient condition, I'd be a little skeptical that it will—