In my experience, working with different associations and different governments, everyone seems to have different objectives. Before you get into identifying what the issues might be in terms of implementation, understanding the different objectives is paramount. Otherwise, there actually might not be room for an agreement.
I'm always in favour of collaboration between parties, and I think that if processes are put in place for, at the very least, having an ongoing dialogue about what everyone is doing, slowly you'll get people starting to work together on a more long-term basis and to coordinate things.
Almost 25 years ago now, we had a debate about bringing the Power Smart logo to Ontario. It was first developed in British Columbia, and they have the licence for that. For one reason or another, it just broke down because the objectives of the parties weren't the same.
Now we have—I can't remember what the tag line is in Ontario—“Ontario saves” or something like that, and you go across the country—