Certainly, I think that's the case. I think it's a matter of expediency. By incenting things like energy managers, I think you speed up that cycle greatly. To allow those conversations to take place naturally and to develop in the market with their own momentum.... Businesses, especially large businesses, do move and change quite slowly. You could be talking about five or 10 years before that level of awareness percolates up naturally. I think you can accelerate that process by providing direct support for champions within these organizations.
Some organizations may develop that naturally, but I think we can kind of grease the wheels and make things move along quite a bit faster by providing that sort of direct support.