I think it's being able to provide examples of buildings that have done that in a cost-effective way, and being able to basically provide a business case. Sometimes senior management are the ones who are very keen on that, as part of their corporate mandates—that happens quite often—but really it's being able to point to projects that have been successful using the strategies that we're recommending, and showing them that they can do it without too much cost. That's why people like the Canada Green Building Council offer tours of these buildings, so that other developers can come out and see what people have done. You can talk to the building operations staff, and you can get a degree of confidence. You look at the risk of doing this and of it not working, and you try to minimize that risk. That's what our clients are generally looking for.
On December 6th, 2018. See this statement in context.