I think building codes need to continue to be the drivers of change for the people who don't want to follow the move that everybody's doing. People complain about them. When we were doing green buildings in 2007, contractors were like, “No way we can do this. No way we can divert our waste. There's no way we can have low-VOC paints. There's no way we can hit these efficiencies.” You have the same people today and they're meeting all those things, no problem. They don't need any pushing. That's just how they do business.
In a 10-year period, we've seen dramatic change as it's been adopted. There is a lot of whining at the beginning, but it's a matter of figuring out how to change and how to actually meet what the code requires. I think some training and education.... I think that money in that area might be money well spent.