It's a very good question. Thank you, Kent.
How did it come about over the last 20 or 30 years?
I really have to hold very firmly to the view that it was through the drive of our leaders and our community, who not only encouraged but also literally forced every one of us to go off and get educated. We were encouraged by our leaders to go off and get educated—not just anywhere but in the best places in the world—and to bring that knowledge back home. It was through that period, that 20 years or so that it took for it to come home.
How is that now creating a competitive advantage? It is—it's creating a competitive advantage for our nation. When our prime minister or any senior delegations from New Zealand travel the world, they take a cultural performing group with them. That group will basically open every major meeting for the leaders of our country. They do that willingly. They see that it adds value, and it's recognized internationally.
Our icon in New Zealand, I guess, is our rugby team, the All Blacks. Our All Blacks stand proudly on the world stage. For those of you who follow rugby, they'll do the haka. The haka really does set us apart, not only on the rugby field but in every arena. All of our children—I have two little grandsons now who are four years old—learn rugby from the time they are born. It's become part of our DNA as a nation. It's in this way that it's promulgated, and it's become part of everything we do.
It's linked back to the point that you make about creating competitive advantage, that we can endure because no one out there has that mix of goods that we have. I think there are real lessons in what we've achieved, and so I think your question is a very good one.