Yes. From the government's side, the intentions have been stated clearly. From the industry side, it is rather challenging right now to free up cash flow to do this. But, absolutely, now is the time. Having listened to some of the industry leaders in the space, I think they do acknowledge both publicly and privately that now is probably the perfect moment to double up innovation efforts, though it is challenging for them to free up the necessary resources to do so.
On March 9th, 2016. See this statement in context.