First of all, thank you for your kind words in describing what we're doing here at COSIA. Personally, I play some minor catalysis or leadership role. It's really the companies that deserve all the credit for doing this, especially from the top down. It's the CEOs who are making it happen. They deserve the credit for sure.
To the substance of your question, regarding the type of planning framework we can use and the timelines, that really goes fundamentally to what COSIA does as an organization. In many cases, some of these 13 companies are very sophisticated parts of global organizations that have been around for decades and decades. Imperial Oil has been around for over 100 years as part of Exxon Mobil.
Over that time, they've developed very sophisticated planning structures, dated decision-making and risk models, and so on. Each company makes its own decisions within its own company structure. We provide that overarching framework that allows them to leverage and to share, but with that we have a series of about five key tools that we use to map things like project impact versus cost, or project impact versus probability of success. We use something called a technology funnel. If you want to have good ideas and be ready for commercial implementation every year coming out one end of the funnel, you have to have lots of ideas coming in the other end of the funnel, because not all of them are going to work. We just know that. There's attrition along the way. We have a very formal funnel model whereby we take a look at each of our priority areas, with regard to what proportion of investment and projects are at what we call discover, develop, demonstrate and deploy stages. That's the latest innovation theory for project portfolio management.
With regard to the last part of your question, we have a formal five-year strategic plan. That being said, many of the projects have a longer time horizon than that. Normally, just by rule of thumb, in this type of sector, people think about a 10-year time horizon from ideation, meaning discovery or the twinkle in someone's eye, to commercial deployment. Our job is to push that down, and we have a five-year strategic plan to that end.