I'd say there are two elements to that question. I'll touch on this notion of accelerating implementation which is a core part of COSIA's mandate.
One of the benefits when COSIA companies share is that they can share test results. We have many situations where one company tests one piece of technology and then shares the test results with all the others. The understanding and the expectation is that other companies test as well and also share their results. Before COSIA, each company had to test every technology. With COSIA now, for example, each company could test one water technology, share the results, and each company would have the results of 13 tests. That's the acceleration and it's much more cost-effective.
In terms of how our organization can be used to influence our reputation, I feel that reputation is a function of substance and communications. We are the one organization in the Canadian oil sands that deals with substance collectively. Each of these companies holds the burden and responsibility to improve their performance, but we are the only organization within which they come, work together, do things quicker, do things more effectively, and do things cheaper. We are about substance.
In terms of communication, there are many organizations that have roles to play in international communication. The Government of Canada has a strong role, as do the provincial governments, individual companies, and individual commentators. That space is actually quite packed. There are many organizations that have a role in communication.
We're the organization that has the role to actually deliver on substance, to help companies improve their performance more quickly. Because of that, I don't want to get pushed out of our strategic space, so I want to ensure that we concentrate on substance.
Having said that, the companies have said, in 2016, they would like our organization to play an increasing role in communications as well.