The most viable for me would be direct investment, if governments were in a position to make a direct equity investment into technology. I mean equity investment. I don't mean a forgivable loan or grant; I mean a direct equity investment. Become a stakeholder. Become a partner with us. Bet on somebody. Bet on a technology.
If that's not possible—and it may not be, and it may not make sense for a government to be doing that—then there are other tools. The next step down would be things like grants to implement the technology on a larger scale, and coming in early rather than coming in late.
As I said, in many cases government doesn't want its money matched by private money. It wants it the other way around. If government could lead with the investment rather than following private investment, that would be very helpful.
There are some things that are quite inexpensive for government to do. If government could promote its successes.... I've mentioned the National Research Council several times. My company wouldn't exist without the National Research Council, and it was sheer luck that I met them at a conference in Israel. What they were doing—their 60-year history of growing algae, the stuff that we do for our business every day—was unknown to me. In fact, I'm not alone. It was unknown to a lot of people, and they're the best at it there is.
If that could be celebrated a little bit more, so that when I meet with a banker who's looking for due diligence sorts of markers and things they can do for validation and I say I work with the NRC , if I didn't have to follow that up with a 10-minute explanation of who they are, that would be very helpful.