I would like to make a parallel. Last year, along with my colleague René Arseneault and other MPs, we visited US auto industry facilities to discuss green aluminum produced using hydroelectricity to gauge the interest of American consumers. Based on the reaction we got, people want to be eco-responsible, but they wonder what price they are willing to pay to be eco-responsible.
Have you ever interviewed the various market leaders about the price they are willing to pay for eco-friendly behaviour?