Your committee deals with natural resources. But the challenge of the climate program is precisely the one you mention. Everyone is for virtue. In other words, everyone is ready to be environmentally responsible as long as they don't have to pay for it. If we can continue to do things as we do now and at the same price, everyone is ready, that's for sure. Everyone is for virtue, by definition.
So this is the big test. I would say that the climate program is secondary for consumers. They will make decisions about buying a car or a house based on priorities other than the environment. If environmental well-being is added, so much the better. The challenge is to put the environmental agenda in a value proposition for the consumer, where everything is integrated. Right now, it's something you think about after the fact. People think they are in favour of it, but they aren't prepared to pay for it.