It's a fairly complex scenario. We should take comfort in the opportunities we believe we have in reserves. We're betting on the technology piece to do a lot of things for us. We have, historically in our society, counted on technology to do everything for us, innovations to help us move forward. You're seeing that phenomenon and have seen that phenomenon taking place with regard to finding and getting access to oil reservoirs that, 15 or 20 years ago, were unattainable. You are seeing a growth in reserves.
The reality is—and I can tell you as a former regulator of this industry—the way that you build reserves is by drilling and proving that you have something. The more you drill, the more reserves you can find and document. We see some parts of the world that are still seeing investment growth and production growth. There's a lot more drilling, and that's developing better estimates of reserves around the planet.
Where does Canada fit within that opportunity? We know we have world-class size and quality of reserves. I think the issue is more about where the demand growth is. One of the things that I like to comment on is this commodity price drop that we've had. A lot of people like to blame the Middle East and some of those jurisdictions for flooding the market. If you look at it over the last several years, the Middle East has not grown their production. The commodity price drop, as a result of supply increase over demand, has been fundamentally a Canadian and U.S. problem. We have increased the market supply, and we can't get access to anywhere outside of North America right now, so we have been, for the most part, the product of our own problems.