Oui.
It's good potential, I would say. Some of the most recent changes, I think, and some noticeable developments have been in either construction—I'll let you guys talk about China, maybe—or the energy front. We were talking about Canadians being quite good in terms of advanced technology for biofuels, for instance. Those are being sold quite successfully south of the border.
In terms of what would be useful, a lot of these new products in the secondary manufacturing or the advanced, for innovative products in general, what they need in order to be traded or exported are quality control specs and environmental assessments. This is where we are investing some efforts—again, I'll turn to Bob on that—or working with ISO to delineate some of these new products.
This is where we're putting a lot of effort, I would say, not only at the governmental level but also at the private level, because as soon as you have proper quality control and quality standards in place, you can trade.