From my own perspective coming from Atlantic Canada, I have in my riding a dissolvable pulp mill, Aditya Birla—they will also appear before us here at some point—and they specialize in dissolvable pulp for textiles and fabric. I think some really innovative things are going on that we're not doing a good job of telling a story on. We are embracing those technologies here in Canada. We are at the forefront, I would say, of repurposing our forests and trying to rebrand ourselves, and being far more innovative than people give us credit for. Maybe we're doing a good job of telling that story outside the country, but I don't know that we're doing a really good job of telling it inside the country.
How do you think the federal government can do a better job of telling that story? What role do you think the Canadian Forest Service could play in that?