I have a great way to describe this.
I built the first tall wood building in Canada. It's up in Prince George. It was the Wood Innovation and Design Centre. It's a 100% wood building that's eight storeys tall. We calculated that the North American forest grows enough wood to build that very large building every four minutes, again shifting the public's perception of what the forests can produce for timber.
That's North America, not just Canada, but the point is that we have the resources to do it and the skills to do it, but we don't have the investment to do it. Moving us away from primitive approaches into advanced value-added wood products is the key.