The way I look at it is that the construction industry is broken, but it's not quite broken enough that anybody wants to actually fix it. Everybody is making money, so it's hard to say, “Let's start over in the way we think about it.”
However, we're going to have to, now that things are changing so quickly. I don't see a reason that those companies can't do it. They certainly can build CLT plants. I've spoken with all of them before. Certainly they could jump into this area. It's not a large investment; it's $15 million that makes you a CLT plant. Again, we have just two of them in the entire country.
When I talked to the Katerra group, which is again Silicon Valley guys—their CEO used to run Tesla, by the way, and these are very significant thinkers—their attitude towards a $15 million investment was laughable, because it's such a small investment. In the forest product sector, that's a huge investment.
Fixing that does need the big companies to invest in it. They don't is because their cultures aren't really built around innovation. They cut trees, but they're not in the innovation business. I think they need to be. I think it's part of their future to understand the importance of it, but I'm personally not entirely clear on how we incentivize them to do it.