The challenge for us is that the companies doing this are vertically integrating their companies. They own everything from the wood products, which they're fabricating themselves, to the plumbing systems, the lighting systems, and all of the components that go into a building. They're putting them together in a factory and then shipping them to site, meaning that you shorten the construction time significantly. That reduces costs for projects and it increases the quality of the products.
The reason it's challenging for us is that currently we don't have companies big enough to make the scale of investment to do that. As for how we do it, I'm not personally clear. Private investment certainly is the bulk of it, but how are we going to compete should these U.S. companies, Silicon Valley-based companies, have those resources to do it? Their intention, as the CEO often has said, is that they want to be the Amazon of construction. They're going to be building with wood products, and right now it's only American wood products. How do we tap that market? I'm not clear on how we do it, but clearly we want to incentivize them to invest into Canada.