One factor that is a huge barrier for all of us to wrestle with is the geography of our country. For example, there's a potential new market in Canada—we don't even have to go international—that's significant. I don't mind saying it's the steel sector. They're very serious about this. I work with them as well as with some mining companies, and it's very interesting.
However, to get the material to them...and the barriers to entry are huge because of the location. What do you do? Do you just decide it's over? No, you actually work on technologies that convert at source to make things much more efficient and affordable to then get to these new markets. That's what we're seized with. That's why it has to be comprehensive. We can't just look at market creation, because we may not have the supply chains to get to market. We have to look at all elements from feedstock, to supply of raw material from the sawmills and other sources, to conversions and maybe even second conversions, and ultimately to use in new markets, some of which might even be domestic.
You've seen some of this with OPG for example. I believe Capital Power is doing some conversions as well. There are many other sectors that are very serious about undertaking that same type of.... Whether they'll actually be able to do it is unknown at this point.