When you want to go for a good cup of coffee, quick, cheap, and still have a great cup of coffee, Tim Hortons has that solution. If you pictured the Tim Hortons of the forestry industry, with a shop that you could step into to pick the right log for the right purpose and get a wonderful product out of it, that's what I envision. There's forest all across Canada, and we need these micro, very well-done franchises that we can figure out how the flow....
We've obviously had our challenges with our kiln and getting it up and running well. However, when you figure it out, if I can, as a tiny little company, cut a two-by-four on a small scale almost cost-effective to what I can buy it in the store, we could stop all these logs from going anywhere, and pick and choose where we send what value of each step of the process. That's what I envision with our little model.
Once we get it up and running effectively, it can be done over and over again within a couple of hundred miles. We can have lots of businesses. When you have a mass company, they only need a couple of clients to move large volumes. If you have a small business, it's attached to lots of other businesses and whatnot. Those logs and that product can easily be used up within a community. If you ask the city of Red Deer whether they could take six million board feet that a monstrous factory...it wouldn't even be in consideration.
It's the many different Subways or Tim Hortons of forest products all across Canada that I think would be a success.