Just to dive in on your bridge thing, that's another place where the Canadian Wood Council has identified a real market opportunity—bridges in Canada. There are hundreds and hundreds of bridges across this country up for replacement. Wood could be a good alternative in there.
I think a lot of next-gen products revolve around these engineered solid wood products, like LVL, Parallam, and cross-laminated timber. Think of them as a system, not just products. You're not just selling one product. You're saying we have these different kinds of products that can be put together in applications to do things like 350-metre spans and stuff like that. On that side, that's really where I look.
On the pulp and paper side, I talked about the importance of primary and then secondary following in behind. Pulp mills are going to be pulp mills. They're going take fibre. They're going boil it up into cellulose and lignin and make paper and those things. Paper is not a winning thing. When I think about a bunch of next-gen stuff that gets really exciting, nanocrystalline cellulose can be used in carbon fibre and coatings in glass. You can use lignin and cellulose to replace petroleum-based polycarbonates in plastics and carbon fibres.
Then there's the whole biofuels piece, where we can fuel part of our energy needs out of renewable energy that comes from wood. Those are the kinds of things that we have research on in the laboratories. Our challenge now is to de-risk those things and commercialize them. That's where government can play a role. That's where your previous government and this government have done things like IFED and forest innovation programs, and funded FPInnovations and places like that, to allow us to get this stuff from the laboratory into real life.
That's the challenge. That's where it comes back to my saying that attracting investment in this country is a hard go these days.