Again, it's an excellent question. I would say that it's a combination of both. It's execution, a willingness to go out there and take the risk to develop new products and new markets and new business sectors. That's a very big component. I'm proud to say that at Domtar we have differentiated ourselves in the last 10 to 15 years by being more willing to do that than most North American forest products companies.
On the technology aspect of it, there's a spectrum of technology readiness. One comment I would emphasize is that we believe in open innovation, which is another way of saying that we're looking externally for the technology. We like to get in early to support it to leverage our support, but the basic research is not going to be done at Domtar. We look to universities, research institutions, and small start-up companies and entrepreneurs that in many respects could be competitors with us for our wood supply. Our view is that the key to being able to be successful in that space is to learn to collaborate and to improve our skills when it comes to collaborating.
That's easier said than done. Dr. Price mentioned that when some small start-up entrepreneur companies come into the space, often there's a clash of attitudes and a lack of alignment and objectives, but it is sort of a necessary, messy process that we have to go through. We have to learn to work with different stakeholders under different terms, and the essence of this is collaboration, particularly given that we're looking at technologies we're not familiar with, at markets and products that we're not familiar with, and we have to learn quickly.