I appreciate that.
Mr. Marcoccia, I was really interested in one of your comments at the beginning of your speech. It was around the company's focus on adopting and developing new technology at a significant cost to the company itself, recognizing that a lot of times not every idea is going to work out and there are significant risks there.
How do you measure that risk? You're talking about a significant redeployment of capital in an industry.... I'm from the east coast, and Atlantic Canada and New England are no strangers to pulp mill closures, especially in printed paper, which has seen a significant decline, as you mentioned. How do you measure that redevelopment of capital against what the outcome could be? Also, how can the federal government do a better job of ensuring not necessarily that the technology at a research stage can be done but that the industry is able to adopt it to bridge that gap?