I know from past experience that a lot of pulp and paper companies look at the time from when the research is finished to full adoption of a new technology and try to have a return on investment on that upgrade of three to three and a half years, because of the steep curve that's going on within the industry. When you're adopting new technologies and you're forging ahead with these new ideas, what kind of time frame do you try to put on it as the cap? What is the fail-safe in terms of time? What's the maximum amount of time you try to commit to a project?
On January 30th, 2018. See this statement in context.