That's a really hard question.
If I think about what the roadblocks are, and I look back into the forest fibre supply chain, particularly with the logging sector, I don't think we have focused on improving productivity as much as we can. I think FPInnovations are very good at this; they spend a lot of time in that space.
One of the gaps we try to close as a business is done by taking the ideas and innovations that are developed by others like FPInnovations, and working with the logging sector on the ground to help introduce those innovations into their businesses. It is not a simple problem, there is no question about that. Logging contractors, as I'm sure you know, are independent businesses. They are fiercely independent and sometimes resistant to change. So creating an openness for that change is important.
If I could have a couple of suggestions, one is that encouraging the types of outreach and technology transfer from organizations like FPInnovations to the on-the-ground supply chain is really important.
The second thing that I see is this. It's funny that you mention this because we've just done a project where we've met with a number of players in the logging sector to understand where they see their needs, and we asked them to rank in business metrics what was most important to them. At this point the one that stands out is human resources. They see a lack of human resources available to them. It is challenging to find skilled operators and because the pool is small, the operators often jump around. I'm sure this is nothing new; every sector faces this. But investing in attracting, recruiting, and screening people to the business so we can find good matches with the logging sector, I think, is a wise thing to do. I also think that providing them with state-of-the-art training is a wise investment to make.
How does that tie into the larger bioeconomy? By improving the health of our logging sector we can help improve the security and, most importantly, the cost of our feedstock. It's one of the places where we have a gap as a country. When you look at Malaysia and compare us to them, they have very inexpensive feedstock. Closer to home, the southern U.S. has very inexpensive feedstock, compared to Canada.