Okay.
In terms of the market forces, you're talking about the cost. Suppose the government says, “These are the plans we like. This is what we're pushing towards,” and the consumer says, ”Well, we really don't want that plan,” or, “I don't like that plan.”
Some might say, “Yes, I like that plan. That building's airtight. That's going to save me on energy bills. This is awesome.”
Again, this is already happening. I don't think you should be picking winners and losers. If you are the winner, it's great, but what happens if you're the loser in this equation?