Yes, very much.
We in British Columbia have very active programs to promote wood products in various markets, in Asia, China, Japan, Korea, India, for example. The innovations that we invest in at home in British Columbia are absolutely critical to the work we're doing to try to advance wood use and expand opportunities for B.C. companies internationally.
As I mentioned briefly in my opening comments, we're able to demonstrate what is possible. We're able to use public projects and other projects to showcase and demonstrate the opportunities to use wood and build credibility. We can go to China and say, “Take a look at how we build five- and six-storey wood buildings. Take a look at how we built this 18-storey wood building in British Columbia. You have very specific needs around increasing densification of housing and such. Why don't you look at these things?”
We often get a very open response saying, “I would like to come to British Columbia. Would you show me what you're doing? Can you take me through? Can you introduce me to the architects and engineers and design and construction teams that have built these projects? We would like to learn more, and then in turn we would like to start doing that. We will use your engineered wood products or your lumber products to help us to build these kinds of projects in China or Japan or what have you. It's very important for us.”