That's the million-dollar question.
I know there is a big project at the University of Ottawa run by Monica Gattinger. They're looking at that very question, at how these processes work and what actually works to convince people.
It's a question that's not just for oil and gas. If you look at what happens around wind farm approvals in Ontario, and even around getting a light rail system for Ottawa and the community impacts there, the question of the age is about how you build public trust.
We're not sure what the full answer is.