One of the more sensitive aspects of any discussion around data.... You mentioned operational data, CO2 emissions and so forth. I will address that briefly first.
The oil and gas industry realizes that it actually only uses 3% to 5% of all the operational data. As you produce oil or gas, there are all these sensors and recorders and transmitters and whatnot in all these offshore and onshore facilities, but we only really utilize a small percentage, so we're overloaded with data. There's a whole area of effort now in tapping into that and artificial intelligence and so on, as well as preventive maintenance strategies to reduce costs and make it more efficient and more safe. That's something that my company, like others, is keenly watching.
However, when we look at data in itself, we see that the oil and gas industry—like most industries, I guess, but probably particularly so here—is highly competitive around proprietary processes. Proprietary processes are largely driven through the collection, acquisition, and interpretation of data. My experience is that all companies realize that they will be able to maintain and keep their particular proprietary processes, but what they realize is that keeping the raw data secret is not helpful to most companies or anyone. It's the provision of the raw data, the raw digits, that allows multiple users—almost in a crowd-sharing way—to look at innovations, look at innovative ways to solve problems and enhance oil recovery or improve maintenance and decrease emissions and so on.
My sense is that the industry is changing its tone over the last several years. It'll protect its processes, but maybe it can make the data a little more freely available. Thematically, I've experienced that in the last several years.