I appreciate that answer, and I'll ask Mr. Bradley to follow up on that as well.
Certainly I think there needs to be that competitiveness. When, as you indicated, we have lots of monopolies in various sectors here, I think there is a tendency for folks not to necessarily seek out the efficiencies that could be driven out of any particular industry or energy provider.
I appreciate hearing that you would like to steal some electricity companies' business. I don't get that sense a lot. In fact, I'm always perplexed when I get my bill in the mail, and my hydro company is telling me ways I could use less of their product. I'm a businessman. I don't tell any of my customers, “By the way, if you do this and this, you don't have to use as much of my product as I'm currently selling you.” Something doesn't feel right about that scenario.
Mr. Bradley, maybe you want to speak to that.