It's an example of chaos theory. It's not one or two options; it's an infinite number. What really works in chaos theory, and what some of the machine learning and AI techniques are discovering, is that they're able to predict the patterns in chaos theory further down the line.
Everybody is going to have their own take on data. Everybody has their own newspaper and their own TV channel now. The reality is that in that milieu, if you're using the same data you are going to come to things that are a consensus, that are the same in everyone's. They may have come up with a different interpretation, but the raw material they're working with is the same, and we're a long way ahead now.