Part of the expanding market opportunities program is actually a training component. We develop modules. When we consider markets overseas—for instance, China—we're actually working with ministries of housing for them to understand what mass timber construction and building with wood can do, the safety of it and its contribution to the green economy. We're working with architects and engineers in these other countries and doing a knowledge exchange to increase the demand for wood products coming from Canada.
On October 30th, 2020. See this statement in context.