Right now: Go to our website. It gets back to the answer I gave to your previous question, Mr. Weiler. This will only work if people feel they're saving money and in fact are saving money.
To be honest with you, my own personal thought on this is that so much of the talk on climate change and combatting climate change has the tone of sacrifice, sacrifice, sacrifice. In fact, if it's done well, people save money. If we can get the incentives right, if government can play its part, then it's about efficiency, and through efficiency people should be able to save money.
That's how you make sure it's sustained. Let the marketplace take over, which we're seeing, as I mentioned earlier, with oil companies around the world right now. It's happening at a macro level. Here we're switching over and going to a micro level, to the household level. We're giving Canadians up to $5,000 to make their homes more energy efficient, and have lower bills and lower emissions. It's climate action starting at home, and it's not just saving money. Retrofitting homes creates jobs. I'm very sensitive to creating jobs in every part of the country.
As I've said to this committee before, I grew up in Happy Valley-Goose Bay, Labrador. Federal programs were not something that included us very often. It was very cookie-cutter. We wanted to make sure that we worked with the provinces and the utilities—every one of them, in this case—to get it right from the ground up. Retrofits have to happen in your home by people, by contractors, who have to be in or near your community.