All of FPAC's members are third party certified, either through sustainable forestry initiatives, a forest stewardship council, or the Canadian Standards Association. The certification piece is really important, both on pulp and paper products and on lumber products. I would say that some markets, such as North America and Europe, might have it as a requirement or be more fixated on it than maybe some parts of Asia. I think there's always an evolution there in terms of understanding.
The other thing we're hearing a lot about in the customer and investment community are the UN sustainable development goals and ESG factors. Certification is certainly a strong playing card for Canada, and it continues to be that way. We're even looking more broadly at getting bigger questions from a number of our customers and their investors, to talk about things like “What is your carbon story?” and “What is your plan to support species at risk?” Although certification touches on that, we are seeing more demands across multiple industries—including forestry—for more transparency, more information and more specifics. In addition to certification, I think it's important for us and for governments to continue to work with customers and investors on that.