Thank you, Richard. I appreciate it.
I think I'll start by saying that the mass timber push right now really does hit all of the boxes. It ticks all the boxes. It creates jobs. It creates high-paying jobs. These are not minimum-wage jobs. It creates opportunity for young people to be excited about the forest industry. We have some young folks working with us right now, doing the drawing and engineering work, and it's amazing to me when I go and look at it. It's very exciting.
I think the opportunity around the better utilization of our resources is tremendous. I think we can create so many more jobs by using forest fibre in that manner. I'm probably biased, but I can't help but give it very, very high marks as an industry, as a future for Canada and for British Columbia especially. However, we are struggling constantly about promoting it. We're always battling.
We made an announcement in our community of Thrums, which you mentioned, Richard. We have 200 people in Thrums. We're a metropolis, right? In Nelson and Castlegar, either side of us, there are 8,000 to 10,000 people.
We made the announcement of a $35-million investment in our community. We could have very easily put it on the other side of the border, but because of our commitment, as Brian said, to Canada and British Columbia, and as a family, we want to stay in Canada. This is where we've lived and have loved being involved. However, one of the first responses we got when we made the announcement was from someone on social media. My daughter said I shouldn't get excited about it, but it's a culture. It's the culture of, “You guys are just going to clear-cut more trees”.
I'm not an expert in the carbon equation, but I will say that it's very frustrating not to be able to have a specific explanation and understanding. In my mind, when we cut trees down, the new trees that are growing are the ones that use carbon. As the trees get older, they sequester carbon. We take those older trees and we turn them into lumber. We take that lumber and we put it into homes, or in this case mass timber, so we are sequestering that carbon. Then we are planting three trees for every tree that we cut down. Those trees again use carbon. The cycle is pretty simple for me, yet I got a presentation about the pellet industry and how bad it is from the carbon side.
Richard, if I'm digressing, I'm sorry, but there is so much confusion around how the carbon issue needs to be packaged for Canada and for the world.
We have all these scientists saying different things. All it is doing is confusing the issue. We need a leadership role. That leadership needs to happen from the government, and it needs to happen from the side of being able to promote mass timber. We need that promotion and support from government so that when people say they don't like cutting trees down, we understand why. When we want to start putting more forests aside for parks or species at risk like caribou, that's more stress on the industry. On the one hand we want to promote the industry and get it going, and on the other hand we're shutting the forest land base down and we're not able to take it out. We really need government to promote and support the industry by doing things that will celebrate the fact that we're using lumber for mass timber and creating a mass timber industry.