Yes, I think the biggest thing right now is that mass timber is new and the engineers, architects and developers are all excited about it, but many of them don't know a lot about it. A lot of false things have happened. Jobs have been quoted based on some type of a.... I don't even know sometimes where the information came from. They look at it on a per cubic metre basis and say this is the size of the building, times so many dollars, and that's the price, when so many other things come into play. We have learned that the sooner you get a facility like ours or Brian's or Structurlam or any of the Nordics, all the companies that are already in business, get them to the table and get them involved with a developer early on. There's a real chance we can save them a lot of money.
When I talk about promotion, government needs to support the industry by promoting it, by using product. A lot of buildings, a lot of infrastructure is going to be done. In B.C., we have a thing called the Wood First Act. Let's execute on it. It's not happening. We don't have the follow-through and we need follow-through. It's one thing to talk about mass timber being a great opportunity, which it is. It's another to really promote it and make sure that everybody is very well educated on it right from the university level. We need to start training our students at university so that when they come out, they're ready to use it, all the way through to the final product.