Yes. One aspect of our program is environmental education and career and skills development, which is what we started to speak about. The certification side is another aspect of our non-profit, and that's to ensure sustainable supply chains.
Whether it's a Fortune 100 or Fortune 500 company, they know that sustainably managed forests are part of the solution for many of the things that we've talked about today, such as climate change, species recovery and sustainable communities. They want to ensure when they're sourcing forest products that they've been certified to ensure they've been managed for economic, environmental and social needs.
We provide the standards, and organizations such as KPMG, PricewaterhouseCoopers and others have teams of foresters, ecologists, indigenous relations specialists, etc., who certify those forests. That gets tracked through the supply chain to the end-user to provide the assurance the forest is sustainably managed.
It's critical to their success. Many global brands—the Consumer Goods Forum, worth a trillion in revenue and market value—insists on certification, because forests can also be poorly managed. There can also be illegal logging and degradation of forests. They know that forests can be part of the solution, part of the circular economy and part of the bioeconomy. They also know that poorly managed forests that aren't regenerated are part of the problem, so that's why our certification program and others as well are really critical to providing that assurance.