Right now, we are the largest single standard globally, and certainly skill makes an incredible difference. Part of being the largest means that you have to collaborate with a wide variety of organizations.
I started this conversation by saying that SFI advances sustainability issues through forest-focused collaborations. I think one of the reasons we've been successful is that we don't try to solve problems alone; we work with environmental groups, government agencies, researchers and academics, and we support a lot of research and investment and try to figure out how you recover species, how you maintain water quality and how you sequester more carbon.
In fact, on a new standard that is under revision, climate-smart forestry practice is now embedded in it. That wasn't in our last standard. We're always working to collaborate and to figure the issues of the day and how we can update our standards to be relevant. In our last standards revision five years ago, we focused on elevating indigenous rights and recognition. We're constantly adapting and improving our standards through collaboration to set high standards that meet market expectations, conservation expectations, customer expectations and, frankly, societal expectations, because in Canada 94% of this is public land. It's important that we get this right and that we work together to manage our forests sustainably.