Disinformation is alive and well. It's something that we've seen from the Natural Resources Defense Council. They had a campaign that was picked up by our mainstream media earlier this year. I think it was called “The Issue with Tissue: How Americans are Flushing Forests Down the Toilet”. Essentially, it attacked, with unfounded attacks, our industry saying that our Canadian forestry industry is not sustainable, they don't have sustainable forestry practices, they don't have any replanting regulations, and it was a laundry list of untrue accusations against an entire industry. It was baffling to me personally, and at the ministry even, how our mainstream media would just take that and run with it and report it as news where it was complete fabrication.
I think it is something that is very real to have sometimes even international bodies come in and to run a campaign for a very intended purpose, which is to discredit and to try to move the needle when it comes to global investments. That's something we take very seriously, not just in forestry, but also in our energy sector. It's why we launched a campaign called the Champions of Agriculture and Forests that's working with industry to actually promote the good work that they do, because I think there are lots of people who don't understand for every one one tree that's harvested in Alberta we plant two. With all the environmentally sensitive areas, we're not going in there. We have 200-year plans that get constantly renewed with our industry, as well as with our officials here in the government.
We do, I think, forestry better than any other country in the world, but yet we still get attacked for it. So it is something that we think is very real. We try our very best as government working with industry to promote against a stigma that's completely unfounded against our industry.