Okay. That's a big question.
You are right. People have been talking about these new products for quite some time, and we're not seeing commercialization to the fundamental level that we're needing.
When you look at Scandinavia, however, they have been successful in producing some of these products, and when you think about what wood chemicals are being used in the cosmetic industry, that's a multi-billion dollar opportunity.
However, most people don't know how to take it to that level, and that's the commercialization. We have good research, we have good technology and we're starting to see some start-ups, but the piece we're missing, certainly in British Columbia, is that next step of taking that research and putting it into a commercial enterprise and showing the pathway forward.
How can we do that? Government has a lot of different programs. A lot of those programs can really help to move the dial in the sense of maybe focusing on commercialization, or giving incentives to commercialization in the sense that if you go into these new venues, there is an opportunity to have government support for a period of time, whether it be a loan or a grant or a combination of loan and grant, with parameters—