Some Scandinavian companies are further ahead of us with regard to looking at the new bioeconomy products, and I think we can learn from them as to how they did the commercialization. Some of it was driven by government policy. Some of it was driven by programmatic supports on an ongoing basis to establish commercialization and then lessen it as they became successful. Certainly it's working with the demand side—making sure that the demand is strong and that the public is looking for those green-based products, making sure that they're aware that they are a possibility and therefore going out and looking for those alternative products so that we could then have an investment world for commercialization.
On December 7th, 2020. See this statement in context.