We're already there in our industry. Part of our forest sector strategy, putting more wood to work and investing in innovation, markets and talents speaks to exactly that, the uses of wood that can be broadened in so many different ways that we're not currently using but have opportunities. Wood is used in a lot more things than most people see, understand and recognize, but there are still other opportunities out there.
The United Nations has forecasted that the demand for wood products is going to increase by 30% by 2030. We want to make sure that we're right there here in Ontario and, of course, in Canada to be able to supply that global demand. Some of it, of course, will be in traditional uses of wood, but much of it will be in non-traditional uses or ones where innovation has allowed us to fill that need in a marketplace with wood, whereas previously it was some synthetic. We're looking forward to those opportunities.