It is. It's disappointing to see an industry association show up in that way in a conversation about where things are headed in Canada on our electricity future. It's more confusing for me, because Electricity Canada, as an entity, has so many members that are already entirely clean electricity providers or have committed themselves to produce clean electricity by 2035 or another date. If I were those members of that association, I would be embarrassed.
When it comes to the kind of misinformation or inflammatory language we see in its ad campaign, it's more along that language of blackouts, brownouts and cost. We just don't know what numbers it's using to make those claims.
When it comes to the clean electricity regulations and the research we've been a part of, we see that as we move to a cleaner electricity system, we move to a cheaper electricity system. The cost of energy on the whole for households goes down as we electrify and as we move to clean electricity too.