I think you need the right tool to measure it properly. As I mentioned in my speech, the Gestimat software is used for just that, to analyze the life cycle of everything that goes into the construction of a building. We are able to do simulations. Architects and engineers can run simulations to determine the reduction in the carbon footprint of a building constructed with wood compared to the traditional method.
In Quebec, we've started handing out plaques, which building owners can put in the entrance of their buildings to show the extent of this reduction.
The Quebec government has created a database to quantify the carbon footprint reduction in the construction of its building stock.
I think it would be beneficial to use these kinds of measures. It would stimulate communities across the country, as there is wood in every province in Canada.