I think it's a mix. I think some of that's on us in industry too in terms of working.... I'm giving a speech in Toronto to about 400 architects and engineers on Thursday to talk about forestry 101. And also it's the ability to scale up. I think we're seeing more mass timber capacity. There's now an Element5 plant in St. Thomas, Ontario. We have Chantiers Chibougamau in Northern Quebec. We've got a couple in the interior of B.C.
I think building that capacity is going to be key. I think the pandemic and the lumber price issue was a challenge there for a little bit for sure, but I think education and awareness. Even for electricians, how can you think at the front end of a building design about the mass timber opportunity and how does that change all of the work of electricians and whatnot throughout? I say this because it is new
I think a bit of that awareness is on our part. But definitely on the government side, there are tax credits, awareness through the GCWood campaign at NRCan, which is excellent, and continuing to promote the carbon benefit.