Thank you so much for that.
I want to reference an article. I've been referencing articles today from the The New York Times and The Wall Street Journal. I want to go to Forbes magazine, another hotbed of non-radical environmentalism.
Madame Brouillette, I'd like to get your thoughts on this January 28, 2022 article. They say that big oil is now running the big tobacco playbook of shifting markets to the global south. They're saying that big oil is running the same play as big tobacco because big oil, like big tobacco, “has lost the scientific and public opinion battle in the West, and not for a lack of investment in disinformation and lobbying”. Big oil's “tobacco-inspired strategy” is to first double down on sales abroad; secondly, greenwash at home; and thirdly, give big buybacks for shareholders. Finally, “big oil will invest just enough in clean energy companies to deflect criticism—and ensure that none turn into real competitors”.
Do you think it is fair that Forbes is saying the oil sector in Canada is similar to the strategy of Philip Morris and Rothmans cigarettes in big tobacco?