For sure.
I think we do see an impact at the pump. We simply don't see the impact that would be there with a larger carbon price. If we wanted the results of $300-a-tonne carbon price, for example, we would want to impose one.
What we have today is a $65-a-tonne carbon price, so we see a marginal increase, whether it's in the price of gasoline at the pump, the value of different emissions reduction opportunities that could be undertaken in the industrial sector or the incentive to not undertake certain activities. You'll see that in investment, for example, for renewable power in Alberta. It's probably the one where you see it dramatically—or on the coal power side. That carbon price is enough to say, “Do you know what? It's no longer worth it for me to operate a coal plant, and I would rather convert,” as Mr. Friesen's company has done to convert, very early on, many of their coal assets to gas.
It's going to have the same impact for people who are a good fit for electric vehicles, but that doesn't mean it's enough so that all of a sudden everyone is going to say, “I do not want to drive anymore.” Some people are going to make those transitions. As the price increases, those transitions become more likely.