The Alzheimer Society of Canada is part of the coalition that Inez talked about, and it is a partner with us. We are working very closely with them in developing the international strategy that I talked about. The numbers they have are real. We all mentioned them, so it's billions of dollars. Of course, the number of Canadians suffering from dementia is also increasing very rapidly, so it's the rising tide. Now we are calling our report “Turning the Tide”.
So we need to find ways to slow down the progression of the disease and to reduce the number of Canadians suffering from that disease. One way is prevention, as Serge was discussing, controlling your blood pressure, exercise, good diet, and so on. There is a pharmaceutical approach as well.